A new store concept for Bijoux Terner was developed exclusively for their franchise market roll-out. The concept features a subtle and sophisticated environment as a backdrop for the affordable luxury product lines. Two neutral tones from the Bijoux Terner logo were used throughout as the foundation of the color palette. Over-sized mirrors with small illuminated boxes at the tops were integrated to create drama and serve as creative merchandise vignettes. The trademark orange was introduced in the ceiling above the cash/wrap area and at the storefront to bring focus and strengthen brand recognition.
At a glanceRetail store prototype development
FeaturesUse of logo colors throughout design